Title: The Role of Information and Communication Technology (ICT) in Marketing of Library and Information Products and Services of Academic Libraries
Author(s): Nnadieto Chigekwu Genevieve & Doris Chinyere Obiano
Publication Year: 2022; Volume 17, Issue 3, pages 11-18

In order to promote the utilization of the available resources of any academic library, information has to be taken to the doorsteps of users and as such Information and Communication Technology will serve as a catalyst in doing that. This paper has explored the role of information and communication technology (ICT) in marketing of library/information products and services of academic libraries. To render quick and quality services to academic library users, ICT is required so as to avoid wasting the precious time of users. The study reviewed some previous research works and observed that not much has been written on marketing of academic libraries’ products and services using ICT tools hence this study. Also some useful impacts of ICT in marketing as well as marketing strategies using ICT resources were discussed with particular interest in academic libraries. The paper identified some challenges in using ICT resources to market information products and services of academic libraries such as Limited Financial Resources, lack of ICT Facilities and ICT Skills, epileptic Power Supply to mention but a few. It further recommended that management of academic libraries should provide adequate funds for equipping of libraries, there should be maintenance culture in the operation of library equipment and librarians should be trained in ICT facilities’ use.