Title: Information Seeking Behaviour as Determinants of Rice Milling SMEs Performance in North-Central Geo-Political Zone Nigeria
Author(s): Ezinwanyi Madukoma; Bakare Olatunji Azeez; Musa Yila Umar
Publication Year: 2022; Volume 17, Issue 1, pages 105-115

This study examined the influence of information seeking behaviour on rice milling SMEs performance in the North Central geo political zone of Nigeria. The study adopted a survey research design. The population of the study comprises 651 owners of mini-rice milling SMEs. The sample size for this study consisted 248 rice milling SMEs owners drawn from the four selected states. Simple random sampling technique was used to select the sample for the study. The data for the study was analysed using SPSS statistical software version 23. The study found that information seeking behaviour had significant influence on rice milling SMEs performance in North Central geo-political zone, Nigeria. The study also revealed that the level rice milling SMEs performance in North Central geo-political zone, Nigeria was average. The study also found that the level of information seeking behaviour of rice milling SMEs in North Central geo-political zone, Nigeria was low. The study therefore recommended that: Rice milling SMEs in North Central geo-political zone, Nigeria should do more in order to attain high level of SMEs performance. Rice milling SMEs in North Central geo-political zone, Nigeria. They should adopt information retrieval method that are suitable in order to ease access to information that would prove their business performance.